Dan Is Assisting with the Promotion for an Herbal Supplier

question 48

Multiple Choice

Dan is assisting with the promotion for an herbal supplier who has a new product that the developer believes will help people lose weight. Dan is reluctant to promote the new product directly, but attempts to create a lot of buzz within the industry through secondary sources so it does not look like he's trying too hard. What is Dan trying to avoid?

• A) the sleeper effect
• B) the fact that if people really heard from the source and knew where his product came from, they would not be interested in it
• C) the negative spin created under the uses and gratification theory
• D) the corporate paradox

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Definitions:

Hyperthyroidism

A medical condition characterized by excessive production of thyroid hormones, leading to a hyperactive metabolism.

Well-Baby Checkup

Routine medical visits for infants to monitor growth and development, screen for diseases, and administer vaccinations.

Weigh

To measure the weight of an object or individual, usually with scales, as a means of assessing mass.

Infant

A very young child, especially one from birth to about 12 months of age.