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If a well-known bank robber endorsed a burglar alarm system in a commercial, consumers would be persuaded more favourably because of his presumed credible knowledge than turned off by his former criminal activity.
Butyllithium
A lithium organic compound often used as a strong base in the synthesis of organic compounds.
Reaction
The process by which two or more reactants form one or more products, often releasing or absorbing energy.
Reagents
Materials or chemicals introduced into an environment to initiate a chemical reaction or to test for the presence of a reaction.
Synthesis
The process of combining smaller molecules to form more complex ones, often involving chemical reactions.
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