Discuss Two Different Instruments That Might Be Used to Measure

question 55

Essay

Discuss two different instruments that might be used to measure values, and explain why one may be preferable for marketing applications.

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Definitions:

Hull-Spence Model

A theory of learning that integrates drive reduction and incentive motivation, proposing that a combination of stimuli and past reinforcements can predict behavior.

Generalization Gradients

In learning theory, the range and degree to which a learned response is produced to stimuli that vary from the original conditioned stimulus.

Discrimination Training

The process in behavioral psychology of training an organism to respond differently to distinct stimuli, enhancing its ability to distinguish between them.

Inhibitory Generalization

The process by which an organism learns to inhibit responses to stimuli that are similar to a conditioned stimulus that signals an aversive event.