Generally Speaking, Comparative Ads Are More Effective When

question 86

Multiple Choice

Generally speaking, comparative ads are more effective when:

• A) the marketer of an established brand wishes to eliminate new competition.
• B) the marketer of a new product wishes to point out faults in the dominant brand.
• C) the marketer of an established brand wishes to freshen the image of his brand on selected attributes.
• D) the marketer of a new product wishes to give his product a clear brand image close to that of the dominant brand.

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Definitions:

Journal Entry

A record in accounting that notes the details of a financial transaction.

Face Value

The nominal value of a security stated by the issuer, which is the amount to be repaid at maturity in the case of a bond or the value represented by each share of stock.

Retired Bonds

Bonds that have been paid off or bought back by the issuer before or at maturity, effectively removing them from existence and relieving the issuer of further obligations.

Effective-Interest Method

A method of calculating the amortized cost of a bond and the amount of interest expense over time, by applying a constant interest rate to the carrying value of the bond.