After an Automobile Purchase, There Is a Good Chance That

question 17

Multiple Choice

After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:

• A) if customers call, immediately refund their purchase.
• B) avoid customers, and let their emotions settle down.
• C) call customers with additional information to support purchase.
• D) send customers to an information website.

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Definitions:

Impair

To weaken or damage something, especially in terms of function or quality.

PlayStation

A brand of video game consoles developed and marketed by Sony Interactive Entertainment.

Threatened

Feeling or appearing to be in danger of harm, damage, or loss.

Bullying

Repeated, systematic efforts to inflict harm on other people through physical, verbal, or social attack on a weaker person.