Danielle and Kelli Jo Both Saw the Same Ad

question 35

Multiple Choice

Danielle and Kelli Jo both saw the same ad. The product being advertised was very important to Danielle, but of only minor interest to Kelli Jo. According to the elaboration likelihood model, even if both women buy the product, how will the relationship between attitude change and behaviour be different?

• A) Danielle will think about it first and then purchase. Kelli Jo will purchase first and then change her attitude about the product later.
• B) Danielle will purchase first and then change her attitude. Kelli Jo will think about it first and then purchase the product.
• C) Both women will change their attitudes first, but Kelli Jo will not purchase until she sees Danielle purchasing. She will then model Danielle's behaviour.
• D) Both women will change their attitudes first, but Kelli Jo will not change her beliefs about the product and Danielle will.

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Definitions:

Business Environments

The combination of internal and external factors that influence a company's operating situation, including economic, legal, technological, and social aspects.

Low-Context

Communication style where messages are explicit, and understanding does not significantly rely on contextual cues.

Unofficial Line

Informal communication channels within an organization that operate alongside the official channels but are not formally recognized.

Communication

The act of conveying information, ideas, feelings, or instructions between people through verbal, non-verbal, written, or digital means.