One of the Drawbacks of Using a Celebrity Endorser Is

question 9

Multiple Choice

One of the drawbacks of using a celebrity endorser is:

• A) that they are more costly.
• B) their motives may be suspect.
• C) viewers' recall is lower.
• D) they are geographically limiting.

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Definitions:

Powerful Negotiators

Individuals with significant influence, resources, or skills in negotiation processes.

Settlement

The resolution or agreement reached in a dispute, negotiation, or transaction.

Concessions

The act of yielding or granting something in a negotiation, often in exchange for something else from the other party.

Fait Accompli

An accomplished fact, a deed already done, leaving no opportunity for others to alter the situation.