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Doug Comes from a Family Background Where a Strong Ethical

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Doug comes from a family background where a strong ethical code was developed at an early age. He has little money, but he still tends to favour brands that are tried and true. According to the VALS typology, he can fit into which of the following groups?


Definitions:

Cohort Differences

Variations in characteristics, experiences, or development among groups of individuals who are defined by some shared temporal experience or common life experience.

Industry

The sector of the economy concerned with the production, processing, and distribution of goods and services.

Social Rejection

The experience of being deliberately excluded or disregarded by others.

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