The Marketer Who Is Trying to Develop Favourable Attitudes Toward

question 99

Multiple Choice

The marketer who is trying to develop favourable attitudes toward his shortbread cookies would find which of these sources most effective in persuading consumers?

• A) a celebrity chef
• B) a sophisticated world traveller
• C) a supermarket check-out cashier
• D) an ordinary or "typical" consumer similar to the target audience

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Definitions:

Code of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity.

Business

An enterprise or company participating in market, industry, or specific professional operations.

Business Activity

Engagements or actions undertaken by individuals or companies to produce, sell, or distribute goods or services in pursuit of profits.

Laws

The system of rules that are recognized as regulating the actions of a country's or community's members and enforced by the imposition of penalties.