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Why Should Marketers Take the Family Life Cycle into Account

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Why should marketers take the family life cycle into account for marketing planning?


Definitions:

Experience

The knowledge or skill acquired through involvement in or exposure to events, situations, or activities over time.

Learned

Acquired knowledge or skills through experience, study, or being taught.

Secondary Drive

A learned motivation derived from the fulfillment of a primary drive or through its association with primary drives, such as money for food.

Great Wealth

An abundance of valuable financial assets or physical possessions which surpasses the norm or average.

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