A Key Concept of the Two-Factor Theory on the Effects

question 101

Multiple Choice

A key concept of the two-factor theory on the effects of repetition of ads is that:

• A) two separate psychological processes are operating when a consumer is repeatedly exposed to an ad.
• B) the success of repetition in persuasiveness is dependent upon the factors of source credibility and attractiveness.
• C) consumers are one factor in the success of an ad and the other factor in any given circumstance is largely unknown.
• D) learning increases as forgetting decreases.

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Definitions:

Transitional Epithelium

A type of epithelial tissue that can stretch and contract, found lining organs that need to accommodate fluctuating volumes of fluid, such as the bladder.

Neuroectoderm

The embryonic portion that develops into the nervous system and skin.

Mesoderm

In the early development phase of an embryo, the central layer that is the precursor to the formation of the muscular system, skeletal structure, and circulatory network.

Endoderm

The deepest layer of tissue or cells in an embryo during its initial stages of development, responsible for forming the digestive and respiratory system linings.