Presenting an Ad as If It Were a Drama, Linking

question 102

Multiple Choice

Presenting an ad as if it were a drama, linking the viewer emotionally with a sensation from experiencing use of the product, is termed:

• A) a metaphor.
• B) experiential advertising.
• C) transformational advertising.
• D) psychodrama.

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Definitions:

Comparative Advantage

A concept in economics that refers to a country's ability to produce goods and services at a lower opportunity cost than that of trade partners.

Domestic Opportunity Cost

The opportunity cost of producing goods domestically rather than importing them, measured by what is given up in the domestic production of other goods.

Capital-Intensive Products

Products that require a high amount of capital investment in machinery and equipment relative to labor input in their production process.

Capital Resources

Assets such as machinery, tools, and buildings that are used in the production of other goods and services.