Danielle and Kelli Jo Both Saw the Same Ad

question 35

Multiple Choice

Danielle and Kelli Jo both saw the same ad. The product being advertised was very important to Danielle, but of only minor interest to Kelli Jo. According to the elaboration likelihood model, even if both women buy the product, how will the relationship between attitude change and behaviour be different?

• A) Danielle will think about it first and then purchase. Kelli Jo will purchase first and then change her attitude about the product later.
• B) Danielle will purchase first and then change her attitude. Kelli Jo will think about it first and then purchase the product.
• C) Both women will change their attitudes first, but Kelli Jo will not purchase until she sees Danielle purchasing. She will then model Danielle's behaviour.
• D) Both women will change their attitudes first, but Kelli Jo will not change her beliefs about the product and Danielle will.

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Definitions:

Marginal Utility

The supplementary enjoyment or value obtained by consuming another unit of a good or service.

Disability Insurance

A type of insurance that provides financial support to individuals who cannot work due to a disability.

Expected Utility

The anticipated satisfaction or value derived from a decision, taking into account the probabilities of different outcomes.

Risk-averse

A term describing individuals or entities that prefer to avoid risk, opting for more certain outcomes even if it means potentially receiving lower returns.