The Elaboration Likelihood Model (ELM) Approach Has Received a Lot

question 84

Essay

The elaboration likelihood model (ELM) approach has received a lot of research support. In one typical study, undergraduates were exposed to one of several mock advertisements for Break, a new brand of low-alcohol beer. What three independent variables that were crucial to the ELM were manipulated?

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Definitions:

Theory

An interrelated, coherent set of ideas that helps to explain and make predictions.

Interviews

A formal or informal approach to gather information from individuals through direct questioning.

Developmentalists

Researchers or practitioners who study the growth and development of humans throughout the lifespan, focusing on physical, cognitive, and emotional changes.

Moral Development

The process through which individuals evolve their understanding of morality and acquire moral values.