A Primary Application of Functional Theory to the Strategic Positioning

question 119

Multiple Choice

A primary application of functional theory to the strategic positioning of products is:

• A) that everybody uses functional theory for decision making.
• B) in many cases, a particular function will dominate a consumer's need.
• C) that functional theory is more valid and reliable as a predictor of consumer needs than other models.
• D) harmful to the development of favourable product associations.

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Definitions:

Tongue Movements

The motion and actions of the tongue, which are essential for various functions such as speaking, eating, and swallowing.

Frightening Facial Expression

A facial expression typically identified by widened eyes, raised eyebrows, and other facial movements that convey fear or horror.

Mirror Neurons

Specialized neurons that fire both when an individual acts and when the individual observes the same action performed by another. This mirroring process is thought to be essential for understanding others' actions and intentions.

Frontal Lobes

The part of the brain located at the front of each cerebral hemisphere, responsible for decision making, problem solving, and controlling behavior and emotions.