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Identify the elements of balance theory. Discuss possible interaction effects between unit relation and sentiment relation and how they can be applied to marketing strategy.
Expected Frequency
The number of occurrences of an event expected in a study based on a probability model.
Sample Size
The number of observations or subjects used in a study or experiment, which represents a portion of the population being studied.
Test Statistic
A value calculated from sample data used to determine whether to reject the null hypothesis in a statistical test.
Critical Value
A threshold value in hypothesis testing that defines the boundary for rejecting the null hypothesis; it depends on the chosen significance level.
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