Identify the Elements of Balance Theory

question 40

Essay

Identify the elements of balance theory. Discuss possible interaction effects between unit relation and sentiment relation and how they can be applied to marketing strategy.

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Definitions:

Group Size

The number of individuals constituting a group, affecting its dynamics and interactions.

Anonymity

The state of being anonymous, where an individual's identity is unknown or unacknowledged.

Deindividuation

A psychological state in which individuals lose their sense of self-awareness and personal responsibility in group settings, often leading to atypical behavior.

Diffusion of Responsibility

A social psychology phenomenon where individuals are less likely to take action or feel a sense of responsibility in the presence of a large group.