Despite Improvements to the Fishbein Model There Still Exist Obstacles

question 30

Multiple Choice

Despite improvements to the Fishbein model there still exist obstacles to predicting behaviour using this model. Which of the following is one of those obstacles?

• A) The model considers social pressure.
• B) The model was developed to deal with actual outcomes and not with behaviour.
• C) Time does not play a role in results assessment.
• D) Some outcomes are beyond the consumer's control.

Comprehend the concept and application of creative and positioning strategies within marketing.

Understand the role and objectives of a competitive analysis in social media marketing.

Realize the importance of budgeting methods in planning social media campaigns.

Identify the structure and components of social media marketing plans.

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Definitions:

Cultural Phenomena

Aspects, patterns, or trends that are representative or characteristic of a specific culture and are widely recognized and acknowledged within that culture.

Important Characteristics

Essential or significant features that distinguish an object, individual, or concept.

Trickle-down Theory

A social and economic idea suggesting that benefits for the wealthy or innovations in high fashion, for example, will eventually pass down to the less wealthy.

Fashion Acceptance Cycle

The process by which new styles and trends are introduced, accepted, and eventually declined by the public, influencing the dynamics of the fashion industry.