When a Consumer Becomes So Involved with a Product That

question 76

Multiple Choice

When a consumer becomes so involved with a product that he or she loses track of time, he or she has entered into what is known as a ________ state.

• A) flow
• B) social
• C) drive
• D) need

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Definitions:

Mood

A temporary state of mind or feeling that affects an individual's emotional state and influences perception.

Sleep

A naturally recurring state of mind and body characterized by altered consciousness, relatively inhibited sensory activity, reduced muscle activity, and inhibition of nearly all voluntary muscles during rapid eye movement (REM) stages.

Motor Cortex

The region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.

Somatosensory Cortex

A region of the cerebral cortex that processes sensory information from the body, such as touch, temperature, and pain.