The List of Values (LOV) Scale Identifies

question 123

Multiple Choice

The List of Values (LOV) scale identifies:

• A) consumer attitudes to products that are connected to romance and online dating services.
• B) how values relate to a five-dimension personality scale.
• C) nine consumer segments based on the values they endorse.
• D) consumption patterns that are motivated by price-bracket concerns.

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Definitions:

Longitudinal Studies

Research designs that follow the same subjects over a period of time, allowing for the observation of changes and developments.

Life Span

The duration of time from birth to death of an organism, used in human development to study the different stages and transitions experienced throughout one's life.

Characteristic Mode

The typical or unique way in which something functions or expresses itself.