Frank Simms Has Decided to Use Yoda (I

question 29

Multiple Choice

Frank Simms has decided to use Yoda (i.e., Star Wars wise man character) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologists' ideas has Frank based his advertising strategy?

• A) Karen Horney
• B) Sigmund Freud
• C) Carl Jung
• D) Alfred Adler

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Definitions:

Real Cigarettes

Tobacco products that are smoked and contain nicotine, as opposed to electronic cigarettes or other nicotine delivery systems.

Fake Cigarettes

Products designed to mimic the appearance and sometimes the sensation of smoking, often used as aids in quitting smoking.

Cause-Effect Relationships

The principle that one event (the cause) directly leads to another event (the effect).

Independent Variable

The variable in an experiment that is manipulated to observe its effect on the dependent variable.