Which of the Following Statements About Psychographics Is True

question 102

Multiple Choice

Which of the following statements about psychographics is true?

• A) Psychographics was developed using only psychological and sociological factors.
• B) Psychographics uses non-standard psychological scales.
• C) Psychographics definitively explains purchase behaviours.
• D) Psychographics was needed because the usual large-scale qualitative survey research yielded only a little information about a lot of people.