In a Study of a Beer Advertisement, Two Executions Were

question 85

Multiple Choice

In a study of a beer advertisement, two executions were prepared, one in masculine terms and the other in feminine terms. What kind of people preferred this execution of the ad: "Brewed with tender care, X Beer is a full-bodied beer that goes down smooth and gentle."

• A) those whose self-ratings were highly masculine
• B) men
• C) those whose self-ratings were highly feminine
• D) women

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Definitions:

Allocated Cost

Expenses that have been assigned to a specific product, service, department, or project.

Purchased Property

Real estate or land acquired by a company or individual as an investment or for business operations.

Total Asset Turnover

A metric indicating how effectively a business utilizes its assets to produce sales or income.

Average Total Assets

The average value of all the assets a company owns, calculated over a specific period, typically used in financial analysis to assess efficiency.