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The Name Pepsi-Cola Can Communicate Expectations About Product Attributes by Activating

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The name Pepsi-Cola can communicate expectations about product attributes by activating a schema.


Definitions:

Dispersion

Measures the spread of a set of data points around their mean or median value.

Standard Deviation

A statistical measure that represents the dispersion or spread of a dataset relative to its mean, indicating how spread out the data points are.

Variance

A measure of the dispersion of a set of data points around their mean; conceptually, it's the average of the squared differences from the Mean.

Cash Flows

The total amount of money being transferred into and out of a business, determining its operating, investing, and financing activities' liquidity.

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