Consumers May Seek Products That Emphasize Objective Tangible Attributes to Satisfy

question 48

True/False

Consumers may seek products that emphasize objective tangible attributes to satisfy certain utilitarian needs.

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Definitions:

Holland's Model

A theory of career and vocational choice based upon personality types, suggesting that people are more satisfied and achieve more in work environments that match their personal orientations.

Artistic

Relating to, or exhibiting skills in, the creation or appreciation of art and beauty.

Occupational Interest Inventories

Assessments designed to understand an individual's preferences and interests towards certain types of career paths or work environments.

Gender-Typed Careers

Occupations that are traditionally and stereotypically viewed as suitable for one gender over the other.