When There Is a Gap Between a Consumer's Present State

question 12

Multiple Choice

When there is a gap between a consumer's present state and some ideal state, this gap creates tension. The magnitude of this tension determines the urgency the consumer feels to reduce the tension. This degree of arousal is:

• A) motivation.
• B) discomfort.
• C) cognitive dissonance.
• D) drive.

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Definitions:

Social Space

Virtual or physical spaces where individuals and communities can interact and engage in social activities, sharing ideas and information.

Public Relations Activities

Public Relations activities involve strategic communication processes that build mutually beneficial relationships between organizations and their publics.

New Media Opportunities

pertain to the possibilities for communication, interaction, and business that arise from digital platforms like social media, blogs, and websites.

Metric Tools

Quantitative measures used to assess, compare, and track performance or progress towards objectives over time.