When Carlos Considers Automobile Purchases, He Almost Always Ends Up

question 10

Multiple Choice

When Carlos considers automobile purchases, he almost always ends up choosing high horsepower "muscle" cars. This is most likely linked to a(n) :

• A) avoidance need.
• B) preliminary need.
• C) need for acceptance.
• D) need for power.

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Definitions:

Business Needs

Requirements that must be met for a company to achieve its objectives, often including resources, technologies, and specific strategies.

Observation Method

A research technique where data is collected through direct visual or auditory observation of subjects in their natural environment or settings.

Telemarketer

A person who markets products or services to potential customers over the telephone.

Center-of-Influence

A strategy involving the use of prominent, influential individuals within a community or market to sway others' purchasing decisions or opinions.