Which of the Following Is an Example of Marketers Using

question 44

Multiple Choice

Which of the following is an example of marketers using positive affect to highlight product benefits?

• A) Samsung showcases functional benefits of their new phone and the fact their rival, the iPhone, does not have these features.
• B) A political campaign advertisement conveys that the right thing to do is not vote for the other candidate.
• C) Gambling ads show the side effects of excessive gambling.
• D) An ad for headache relief medication depicts a satisfied user of its product enjoying his or her child's first music recital.

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Definitions:

Risk of Loss

denotes the possibility that an asset or investment's value will decrease, reflecting the chance of losing on an investment or possession.

Contract Voided

A legal declaration that a contract is null and void and, therefore, unenforceable as though it never existed.

Partial Inability

A condition where an individual or entity is limited in some capacity but is not completely incapacitated.

Performance Impracticable

A doctrine under which a party may be released from a contract due to the occurrence of unforeseen events making performance impossible or extremely burdensome.