If Consumers Repeatedly See TV Ads for a "Decadent" Ice

question 53

Multiple Choice

If consumers repeatedly see TV ads for a "decadent" ice cream (perhaps "Pure Cream and Berries Ice Cream") , they will feel hungry for some in the future when they merely hear the brand name. Their hunger is an example of a:

• A) conditioning trial.
• B) conditioned response.
• C) conditioned cue.
• D) voluntary action.

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Definitions:

Investment

The allocation of resources (such as time, money, or effort) in the expectation of generating a future return or profit.

Interest

The expense associated with taking out a loan, usually conveyed as a yearly percentage of the total loan value.

Invested

Dispensing capital with the plan of creating income or profit.

Days

Time period measured in units of 24 hours.