Neutrogena Is a Well-Known Brand of Shampoo Sold in a Distinctively

question 90

Multiple Choice

Neutrogena is a well-known brand of shampoo sold in a distinctively shaped unbreakable bottle. A major New York store sells shampoo in a nearly identical-looking bottle with its own name on it. Consumers who purchase the private label brand assuming it shares the product attributes of Neutrogena are showing the influence of:

• A) stimulus discrimination.
• B) extinction.
• C) unconditioned stimulus.
• D) stimulus generalization.

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Definitions:

Corpus Callosum

A thick band of nerve fibers that divides the cerebral cortex lobes into left and right hemispheres, facilitating communication between the two sides of the brain.

Pleasure Centres

Brain regions that produce feelings of pleasure when activated by certain activities, drugs, or behaviors.

Limbic System

A complex system of nerves and networks in the brain, involved with instinct and mood. It controls basic emotions and drives.

Brainstem

The brain segment linking the cerebrum to the spinal cord, responsible for regulating essential functions like respiration and cardiac rhythm.