Why Would a Marketer Use Age as a Segmentation Variable

question 65

Essay

Why would a marketer use age as a segmentation variable?

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Definitions:

Mental Set

A framework or tendency to approach problems in a certain way, often based on past experiences and can potentially limit problem-solving abilities.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Domain-Specific Memory

Memory that applies to a particular area of knowledge or expertise, allowing for better recall of information related to that field.

Problem Representation

The process of mentally framing or defining a problem in a way that will facilitate the search for solutions.