A Coffee Chain Could Not Understand Why Its New Commercial

question 95

Multiple Choice

A coffee chain could not understand why its new commercial was not successful at improving sales. The commercial, which showed its latte followed by a jingle, had aired for a month on popular television stations. This commercial was not successful because:

• A) television advertising is not an effective medium for promoting coffee.
• B) jingles are not effective at creating conditioned responses to brands.
• C) the commercial should have played the jingle before showing the latte.
• D) the television commercial was shown for a month, any product associations between the jingle and the latte became extinct.

Recognize the existence and implications of sexual double standards between genders.

Explore the factors influencing commitment and jealousy in relationships.

Distinguish between communal and exchange relationships.

Acknowledge the effect of self-esteem on the success of long-term relationships.

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Definitions:

Activity-based Costing

A costing method that assigns overhead and indirect costs to related products and services based on their usage of activities.

Overhead Cost

General expenses related to the operation of a business that are not directly tied to a specific product or service, including rent, utilities, and administrative expenses.

Supporting Assembly

Components or sub-assemblies that are used as part of a main assembly in manufacturing processes.

Activity-based Costing

A financial approach that distributes overhead and indirect charges to associated goods and services based on the activities involved.