Frequency Marketing Reinforces the Behaviour of Regular Purchasers by Giving

question 76

Multiple Choice

Frequency marketing reinforces the behaviour of regular purchasers by giving them prizes:

• A) with values that increase along with the amount purchased.
• B) once they have reached the right frequency of purchase.
• C) on a variable ratio of reinforcement.
• D) with a fixed-interval reinforcement.

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Definitions:

Withdrawal

Symptoms that occur after cessation or reduction in intake of a substance that the body has become dependent upon, like drugs or alcohol.

Cognitive Processes

Mental activities involved in acquiring, processing, storing, and applying information, such as perception, memory, and reasoning.

Secondary Reinforcers

Stimuli that have no inherent value but become reinforcing through their association with primary reinforcers.

Operant Conditioning

An educational method where the intensity of a behavior is altered through reward or penalty.