Attention Is the Degree to Which Consumers Focus on the Stimuli

question 133

True/False

Attention is the degree to which consumers focus on the stimuli that are within the range of their exposure.

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Definitions:

Demand Characteristics

Implicit cues in an experiment that influence the participants' behavior towards a particular outcome.

Random Assignment

A method used in experiments to divide individuals into groups in a way that every participant has an equal chance of being assigned to any group, helping to ensure that the groups are comparable.

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on a dependent variable.

Dependent Variable

The factor in an experiment that is predicted to vary following changes made to the independent variable.