In Advertising Research, a Tendency of Consumers to Use Middle

question 15

Multiple Choice

In advertising research, a tendency of consumers to use middle values of a range, omitting extremes, to express their ratings is known as:

• A) normative social behaviour.
• B) averaging.
• C) identification.
• D) compensating.

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Definitions:

Presbycusis

Age-related hearing loss, first to high-frequency sounds, gradually spreading.

Physiological Auditory

Relating to the biological processes and functions involved in hearing and interpreting sounds.

Selective Attention

The ability to focus on relevant stimuli and ignore others.

Forehead

The part of the face above the eyebrows and below the hairline.