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Define Stimulus Discrimination. Why It Is Important to Marketers

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Define stimulus discrimination. Why it is important to marketers?

Recognize the significance of the total area under the normal curve being equal to 1.
Identify and describe the standard normal distribution and its properties.
Understand the concept of a random variable being "standardized".
Differentiate between key concepts related to probability distributions (mean, median, mode, variance, standard deviation).

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