What Is the Difference Between Sensation and Perception? Give an Example

question 15

Essay

What is the difference between sensation and perception? Give an example of each. Which of these two constructs is most relevant to marketers and why?

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Definitions:

Price

The amount of money or value that must be paid to acquire a good or service.

Lattes

Espresso-based coffee drinks that combine espresso with steamed milk, often served in cafes and coffee shops.

Muffins

Small, baked goods often sweetened and available in various flavors, serving as a quick breakfast or snack option.