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What Is the Difference Between Sensation and Perception? Give an Example

question 15

Essay

What is the difference between sensation and perception? Give an example of each. Which of these two constructs is most relevant to marketers and why?


Definitions:

Due Date

The specified date by which a payment must be made, or a task must be completed.

Cash Discount

An incentive offered for the early payment of an invoice or bill, reducing the amount owed.

Complement Rate

The percentage subtracted from 100% to find the remaining portion of a rate, often used in insurance and finance to determine net rates.

Discount Date

The date on which a bill of exchange or other payment instrument is discounted, meaning it is computed for present value before its maturity date.

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