Gary Illustrated How Consumers Draw from Their Organized Collection of Beliefs

question 112

Multiple Choice

Gary illustrated how consumers draw from their organized collection of beliefs or feelings when making a purchase decision. Among his beliefs were that colognes heightened romantic appeal, that fancy French-sounding names were feminine, and that thick cloying scents were like those his old aunts would use. The black bottle of Drakkar Noir was exotic, mysterious-looking, just right. His evaluations stem from his:

• A) schemas.
• B) icons.
• C) historic imagery.
• D) tactile cues.

---

Definitions:

Statistical Tests

Procedures in statistics used to determine whether hypotheses about data sets are supported or refuted.

Gender Equality

The state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making.

Social Contexts

The environments or settings that influence and are influenced by individuals, shaping their behaviors, beliefs, and interactions.

Gender Similarities

The concept that males and females are alike on most psychological variables, emphasizing the commonalities rather than the differences between genders.