If a Product Succeeds in Satisfying Needs and Is Purchased

question 123

Multiple Choice

If a product succeeds in satisfying needs and is purchased over and over again, it most likely has attained:

• A) product separation.
• B) brand loyalty.
• C) lifestyle variation.
• D) purchase conception.

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Definitions:

Concurrent Validity

The degree to which the results of a test correlate with the results of an established test measuring the same construct at the same time.

Content Validity

The extent to which a test measures all aspects of the concept or construct it is intended to assess, ensuring the test content is representative of the domain it's supposed to cover.

Construct Validity

The degree to which an assessment or tool accurately quantifies the theoretical idea it aims to evaluate.

Content Validity

The extent to which a test measures all aspects of the concept or behavior it is intended to assess.