Netnography Is an Example of an Ethnographic-Based Research Technique That

question 124

True/False

Netnography is an example of an ethnographic-based research technique that draws on the Internet as a source of cultural knowledge, brought on by the boom of the internet.

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Definitions:

Schematic

Relating to or constituting a scheme or diagram; broadly conceptual.

Self-Discrepancies

Differences between one's self-concept and one's ideal self or ought self, leading to emotional discomfort.

Sociometer Theory

A psychological theory suggesting that self-esteem acts as an internal gauge of the degree to which one is included or valued in social groups.

Self-Reference Effect

The enhancement of long-term memory that comes from thinking about how information being memorized relates to the self.