In Studying Consumer Behaviour, It Is Often Useful to Categorize

question 43

Multiple Choice

In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

• A) demographics.
• B) psychographics.
• C) personal profiles.
• D) physiology.

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Definitions:

Collection Proceedings

The legal process initiated by creditors to recover debts from borrowers through formal legal actions, including lawsuits, garnishments, and property liens.

Order for Relief

A court order in bankruptcy proceedings that gives the petitioner protection from creditors and approves the commencement of bankruptcy processes.

Chapter 13

A type of bankruptcy that allows individuals earning a regular income to create a plan to repay all or part of their debts.

Payment Period

The duration of time during which a debtor is obligated to make a payment to a creditor.