A Fast-Food Chain Describes Its Core Customer as a Single

question 42

Multiple Choice

A fast-food chain describes its core customer as a single male under 30 years of age with a working-class job, who reads little, likes loud music, and hangs out with friends. This is an example of:

• A) subculture.
• B) marketing segmentation.
• C) demographics.
• D) a typical male Canadian consumer of burgers.

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Definitions:

Unobtrusive Method

Research techniques that do not require direct interaction with research subjects, minimizing the researcher's influence on the data.

Archival Strategies

Refers to methods and practices used for collecting, preserving, and organizing documents and records, both digital and physical, in archives.

Social Comparisons

The process of evaluating oneself by comparing with others, often to assess one’s abilities, status, or opinions.

Cemetery Structure

The physical layout and organization of a cemetery, including gravestones, monuments, and landscaping.