The Study of the Processes Involved When Individuals or Groups

question 59

Multiple Choice

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is called:

• A) market segmentation.
• B) relationship marketing.
• C) market research.
• D) consumer behaviour.

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Definitions:

Communications

The process of sending, receiving, and interpreting information through any number of channels.

Third Party

An entity not directly involved in a transaction or agreement but who may be affected by it or have interests in its outcome.

Liable

Being legally responsible for something, typically referring to the obligation to pay damages or compensation.

Contracts

Legally binding agreements between two or more parties that are enforceable by law.