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You have just told a girl you recently met about your enrolment in a consumer behaviour class, to which she replies, "I don't agree with marketers. They manipulate us through advertising by telling us we need something that we don't." What counterarguments (if any) could you give her and are there any examples you could use to be more convincing?
Preset Level
A predetermined or established level or standard that needs to be achieved or which serves as a benchmark for performance or operation.
Implicit Favorite
An unspoken preference or bias towards a particular option or choice in decision-making processes.
Escalation of Commitment
A psychological process whereby an individual continues to support a failing course of action due to cognitive biases, loss aversion, and sunk costs.
Decision-making Skills
The ability to evaluate information, consider alternatives, and choose the most appropriate course of action.
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