The First Thing D'Andrea Was Asked When She Went to Work

question 25

Multiple Choice

The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

• A) Separate advertisements to this ethnic subculture are never done and should not be considered.
• B) All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups.
• C) African American children tend to gravitate toward toys and characters that look like them.
• D) All promotions to African Americans have to take into account the market's income, which has been declining drastically over the last two decades.

---

Definitions:

Cash

A current asset account that represents currency or currency equivalents that can be accessed immediately or near-immediately.

Sales

The total amount of revenue generated from selling goods or services.

Perpetual Inventory System

A method used by businesses to keep a real-time record of inventory levels, constantly updating with every sale and purchase.

Merchandise Inventory

Goods that a company holds for the purpose of selling them to customers.