What Are Age Cohorts? Briefly Explain How Marketers Use Age

question 78

Essay

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

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Definitions:

Ledger

A book or digital record where financial transactions are entered, tracking the changes in each account associated with those transactions.

Trial Balance

An accounting report that lists the balances of all general ledger accounts at a particular point in time, used to ensure debits equal credits.

Debt Ratio

A financial ratio that measures the extent of a company's leverage, calculated as total liabilities divided by total assets.

Bookkeeping

Bookkeeping is the process of recording daily transactions in a consistent way, and is a key part of maintaining accurate financial records for a business.