Emphasizing the Negative Consequences That May Occur Unless a Consumer

question 19

Multiple Choice

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

• A) a fear appeal
• B) a rational appeal
• C) social marketing
• D) comparative marketing

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Definitions:

Information

Data, knowledge, or facts obtained from study, experience, or instruction, useful for making decisions or judgments.

Acres

A unit of land area used primarily in the US, equal to 43,560 square feet, or about 4,047 square meters.

Incentive Function

Describes how various economic incentives influence behaviors and decisions of individuals or organizations.