What Two Basic Dimensions Determine If a Shopper Will React

question 23

Essay

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?

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Definitions:

Nipple

A small projection from the breast or mammary glands through which milk is delivered to an infant.

Cheek

The fleshy part of the face below the eye and between the nose and ear, used for expressing emotions and tasting food.

Product Departmentation

An organizational structure method where a business is divided into smaller groups based on its products or product lines.

Functional Departmentation

The process of grouping organizational activities into separate units or departments based on functions such as marketing, finance, and human resources.