The Fine Line Between Familiarity and Boredom Has Been Explained

question 29

Multiple Choice

The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad.

• A) balance theory
• B) repetition theory
• C) halo theory
• D) two-factor theory

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Definitions:

Microsoft PowerPoint

A presentation program developed by Microsoft, part of the Microsoft Office suite, used to create and display digital presentations.

Microsoft Excel

A software program developed by Microsoft that allows users to organize, format, and calculate data with formulas using a spreadsheet system.

Microsoft Word

Microsoft Word is a widely used word processing software developed by Microsoft, offering tools for document creation, editing, and formatting.

Computer Virus

Malicious software designed to replicate itself and spread from one computer to another, often disrupting computer operations, stealing information, or damaging data.